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couchcoaster

COUCHCOASTER

CouchCoaster is an innovative idea that supports your drink securely while sitting on a sofa therefore removing the risk of accidental spillages. Developed from sketch concept to production by D2M, it is now selling internationally.

PRODUCT DESCRIPTION

CouchCoaster is a product born of bad experiences. Drinking on the sofa is inconvenient and consumers are forced to put the drink out of comfortable reach or on the floor. Not only is this an inconvenience, but also greatly increases the risk of frustrating spills. CouchCoaster, a weighted silicone stability coaster for sofas, keeps the user’s drink within easy reach.

The user is comfortable whilst the CouchCoaster securely grips the arm of the sofa, protecting against unwanted accidents. Its usefulness extends to other items such as smartphones. This neat solution progressed through concept design, further refinement and prototyping before reaching the target market.


BENEFITS AND INNOVATION

Glossy, soft, internally weighted silicone and a cleverly engineered base provides an optimal gripping surface. It adjusts to virtually any sofa arm, with an insert to keep drinks safe and upright. Additional features include a drip tray to prevent splashing the sofa, a handle slot for mugs and an adaptor for smaller sized drinks.

LAUNCH

CouchCoaster was launched in mid-2016 and is now being sold internationally through a network of stores and online distributors.